Droga5

I have had the opportunity of listening to David Droga for the first time in 2003 at AdAsia in Jaipur where he showcased some of his work. He, i believe, belongs to a different breed of advertising professionals who are ready to break the usual shackles and do stuff that is out of the ordinary. Droga quit his assignment as creative head of Publicis in 2006 to start his own agency, Droga5. This article in Economic Times - Brand Equity talks about his journey and reasons to form his own agency.

You can also check out case studies on his recent work at the new agency and the kind of work Droga5 aims to do.